Branding Guidelines

pink blobgreen circleorange-blobpurple-circlewhite-circlepink-circleblue-circlewhite-swoop

Logo

pallets

Pallets

fonts

Fonts

social-media

Social Media

copy

Copy

video

Video

illustration

Illustration

imagery

Imagery

icons

Icons

in-action

In-Actions

Useage on backgrounds

The full-color logo must only be used on white, black, or any solid color.

We do not recommend using full-color logos on photographs unless the logo is placed on a black or white area of the image.

One-color use

The one-color logo must only be used on photographs and colored backgrounds within the GlassHive color palette.

Color Palette

Solids

These are the five primary colors of GlassHive. They can be used for content such as body, headings, and text quotes. Additionally, they can be used on icons and small objects.

PMS:213 C

C CMYK:0 - 100 - 24 - 0

RGB:243 - 0 - 112

HEX:#F30070

PMS:2725 C

C CMYK:65 - 69 - 0 - 0

RGB:126 - 93 - 255

HEX:#7E5DFF

PMS:s995 C

C CMYK:75 - 15 - 0 - 0

RGB:24 - 174 - 255

HEX:#18AEFF

PMS:669 C

C CMYK:87 - 100 - 34 - 30

RGB:56 - 33 - 83

HEX:#382153

PMS:663 C

C CMYK:4 - 4 - 1 - 0

RGB:239 - 239 - 244

HEX:#EFEFF4

Gradients

Gradients will enhance the branding of GlassHive. The use of gradients is specifically used for digital content, however, can be used for print as needed. The gradients can be applied to shapes, icons, and at times, headings.

In regards to social media and the website, they can be used as background sections where the primary color for the body and headings is white.

HEX: #F30070

HEX: #FF899D

HEX: #7A5BFF

HEX: #E38DEE

HEX: #5052FE

HEX: #4BC9FE

HEX: #FE6370

HEX: #F3C27E

HEX: #28DA34

HEX: #13E9E7

HEX: #F9D423

HEX: #EB7E0A

HEX: #18AEFF

HEX: #80F0D6

HEX: #5718A5

HEX: #2D2437

Fonts

Headings

Nunito

Nunito is a well balanced sans serif typeface superfamily, with 2 versions: The project began with Nunito, created by Vernon Adams as a rounded terminal sans serif for display typography. Jacques Le Bailly extended it to a full set of weights, and an accompanying regular non-rounded terminal version, Nunito Sans.

ExtraBold

Medium

Light

A

a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + =

Body Text Only

Roboto

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

Bold

SemiBold

Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + =

Content Tone & Voice

Theme

Our tagline and motto is “Making sales and marketing simple and fun”

GlassHive is innovative. We’ve pushed the bounds of a typical software platform and CRM and created a platform that consolidates all your sales and marketing tools into one unified workOS. Our copy should constantly promote that spirit and highlight the features of the platform in a manner that is digestible, conversational, yet informative.

Approach

Our content should be a resource to our audience to educate and help them improve their marketing and sales processes. The content should be conversational, intentional, and fun. Nobody likes reading boring technical jargon. It should be engaging and the amount of professional fluff should be limited. Remember, always make things simple and fun…even copy!

Target Audience

IT companies, MSPs, and vendors that need an all-in-one solution for sales and marketing activities. Companies that are seeking the tools to overcome sales challenges, start or expand upon their marketing efforts, and simplify their workflows, all on one platform.

Our Voice:

When writing for GlassHive, our voice is always:

  • Simple and to the point: clear and concise so not to lose the point
  • Fun and whimsical: we want to engage our audience with relevant content
  • Sincere, like talking to a friend: be honest, don’t use false information, down to earth conversations
  • Action driven and motivating: action drives motivation! Use strong CTA and power words to motivate audience to take action and seek knowledge from GlassHive
  • Storytelling backed up by data: use of testimonials and case studies whenever possible. Stories from peers within the industry are gold!

Tips for Helpful content

  • Whenever possible use credible sources with links and relevant articles.
  • Insert a downloadable resource to support copy message and research.
  • Focus on providing value through content for our audience.
  • Use relevant, insightful data to bring the point home and ensure helpfulness
  • Focus on helping and providing value for our customers in the content, we want to be a resource for open communication, don’t overuse our success stories.

Our Tone:

GlassHive’s tone is conversional yet informative. All copy to be used for marketing material must adhere to the following universal guidelines:

  • 90% of copy should be helpful (see below)
  • Copy should be in an active tone, not passive to build and encourage active learning
  • Copy should be informative and simple enough for a 7th grade or lower to read
  • Our aim is to help and be a resource. Copy should assist and give our readers a can-do attitude
  • Copy should be inviting and communicative to encourage readers and build knowledge while positioning ourselves as marketing experts
  • Copy should use concise language to be straightforward and impartial.
  • Use power words (words that trigger an emotional and psychological response) to relate and induce reader\’s curiosity to \‘find out more\’ through GlassHive
  • Copy should be relatable to the audience and not sound condescending or arrogant
  • Copy should convey that we work in a studio-like environment and that our content is a behind the scenes peek at how the experts do marketing and sales

Grammatical guidelines

  • AP style
  • All titles and headers should be written in sentence casing
  • Copy should be written in the first person plural

Do...

  • Focus on correct grammar, punctuation and spelling
  • Sound conversational yet informative
  • Convey understanding of readers\’ needs
  • Be descriptive, but not overly technical
  • Get to the point quickly

Don't...

  • Sound arrogant or demeaning
  • Use casual language that could discredit GlassHive in the eyes of business leaders
  • Ramble
  • Use unfamiliar industry jargon
  • Use “filler” content

Sample of GlassHive’s tone:

GlassHive overview video script

Meet GlassHive

It’s an app built for the IT industry that makes sales and marketing simple and fun.

Using GlassHive’s unique automation and AI features, thousands of IT businesses across 29 countries are marketing, generating leads and making sales.

Whether you’re a small or enterprise business, GlassHive has everything that your marketing and sales team needs.

From robust Email, landing pages, and content creation builders, to automations like Journey’s, and Marketing Plans, your team will have all the magic they need to be successful.

GlassHive’s AI automatically researches your prospects for you, without the scary machine uprising. From there, you can Automate sales follow ups by adding prospects into a custom journey.

Now let’s say you’re not a marketing guru… or maybe you are. In any case, GlassHive comes with a huge library of IT marketing content that automatically changes to your company’s logo and colors. So you can start generating leads in minutes.

Wanna add more personality to your marketing? No problem. All of our content is easily customizable with our simple to use drag and drop builders. You can then schedule months’ worth of marketing content in just a few clicks.

GlassHive is also your sales and marketing data hub. Data that ranges from big-picture marketing efforts down to individual sales reports or contact activity.

And best of all, GlassHive automates data entry by integrating with the tools you use most. So you can finally stop preparing epic and motivational speeches just to get your sales team to enter data. Instead, be confident knowing all your team’s activities will be tracked on or off the platform.

With easy to access data and mind-blowing reports you get the insight you need to make the right decisions.

And if you’re not sure what to do, let GlassHive show you with our industry benchmarks to help you stay ahead of the sales and marketing game.

Come see the magic of GlassHive for yourself. Start your 14-day free trial with access to everything – no limitations. Afterwards, stay for only $15 a user per month and consolidate all your sales and marketing tools into one unified workOS. Like we said…it’s simple & fun!

Video

It is very essential for our brand to be identified in multiple outlets — video being one of the more important ones. From GlassHive tutorials to client testimonials, we need to keep the branding bright and always shining. Colors, fonts, and animations are the key to spicing it up in videos.

Set and Background Design

We can go from a solid color to a set design for the background. Proper lighting and scenario are essential to keep videos similar and consistent with our branding.

We use blue, pink, and yellow as the primary backdrop colors and add unique decor to decorate the shooting frame. A friendly smile and a touch of charisma are more than welcome.

Video Testimonial

When a client comes to our office or we go to theirs, we need to make sure that somehow our branding will collide with their office, so, lighting, video editing is key to make sure each video falls in our guidelines for this type of recordings.

Video Animation

Our video animations are like a package of skittles – full of colors! And color is one of our fortes at GlassHive. Our video animations are created to be visually appealing to the viewer’s eyes.

These videos are not limited to just the GlassHive’s website - they can be used on other platforms such as Facebook, Instagram, TikTok, and any other social media outlet where videos make a strong presence.

Illustration

We love illustrations, especially ones that help bring the message to life. That’s why we decided to go with 3D illustrations. We use Shutterstock when necessary and tweak the asset to fit our branding.

Update the colors to match the current branding when necessary

Original

Our Brand

Collection can be found at https://www.shutterstock.com/g/Anna+Toshcheva

Imagery

A photo is worth a thousand words and we are very selective when it comes to them. We DO NOT use formal office environments but instead use a more natural setting that represents more of who we are, what we do, and our culture. We are young creatives and want to showcase that.

Icons

We use different styled icons throughout our marketing, depending on the project. For us, icons help enhance our ideas without using a full image.

Two or more colors

One gradient color

Glass effect

Outlined

Data Graphs

These graphs will help with data info to represent visually the info in different assets fro GlassHive.

Brand In-Action

Here’s how our brand looks on different marketing materials. We like to keep things simple and most importantly FUN!

Fashionable T’s

Promotional “Wow” Boxes

Colorful Coffee Cups

Collectable Coin

Attractive Business Cards

Modern Brochure Style