feat img thumbnail

Become a sales follow-up master

A sales team’s focus should be to direct their efforts on sales activities that drive the best results., right? According to IRC Sales Solutions, only 2% of sales are made during the first point of contact. That means there is a 98% chance of losing sales leads if your team isn’t following up. Want to […]

feat img thumbnail

Best ways to build a personal followup

Let’s be frank: following up is tedious, and it often gets shoved to the back burner as sales professionals are closing deals. Yet, a solid follow-up strategy is essential to closing deals.  Strong relationships in business and life are built over time across multiple interactions. Whether you connect with your leads on the first or […]

feat img thumbnail

Conversational marketing

What is conversational marketing? The progression of social media and other automated chat tools has opened new lines of communication with customers. Due to the evolution of technology, marketing has changed drastically over the last decade. This style of marketing focuses on interactions with the consumer, engaging them in a two-way conversation. The aim is […]

feat img thumbnail

How to create valuable content

What makes content valuable?  Is the term valuable subjective?  As traditional marketing becomes less and less effective, businesses today have to rethink how they make sales and marketing. Content Marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. However, you can’t just create any content, you want […]

feat img thumbnail

Time management tips for increased sales

Don’t you find yourself wishing that there were more hours in a day? As a sales professional, you are familiar with the old proverb “time is money.” Every minute you spend not engaged in selling activities means lost opportunities—and lost money. Effective time management is a prerequisite to success in sales. Time management is knowing […]

feat img thumbnail

Become a sales follow-up master

A sales team’s focus should be to direct their efforts on sales activities that drive the best results., right? According to IRC Sales Solutions, only 2% of sales are made during the first point of contact. That means there is a 98% chance of losing sales leads if your team isn’t following up. Want to […]

feat img thumbnail

MSP Sales Management: Acquire X-ray vision through your collaboration tools

Customer relationship management (CRM) solutions are a must for any business. In today’s techno-advanced driven marketplace, it is important that your team has the right tools, information, and data related to your contacts in one easily accessible system. As the fastest growing software marketing, CRM systems are among the top three tools and technologies for crafting personalized interactions with customers to foster loyalty and better marketing ROI.

feat img thumbnail

Express yourself. One process is not enough.

Sales is an interesting topic because no two salespeople are alike, and neither are their processes to close deals. Experienced salespeople have refined their techniques and methods until they figure out what works best for them.  Even so, no one ever discusses how creative salespeople have to be in order to refine their sales process. […]

feat img thumbnail

What is the right way to use social media in your business?

Social media can be used to your advantage when it comes to marketing your business. But there is a right way to do so. Setting a strategy from the get go can help you to achieve success and provide value for your business. Check out the ways you can ensure this.  Be committed Like with […]

feat img thumbnail

How you can improve the success of sales and marketing with automation

We all want to be the top performers when it comes to sales and marketing. Better performance means more revenue, growth, and better success. But what makes some sales and marketing teams more successful than others? How are best-in-class services salespeople sending more than 1,100 emails, making more than 622 calls, scheduling 12 meetings, and […]

feat img thumbnail

What is marketing automation anyway?

Automation can be anything that you used to do manually that software can do automatically. For instance, sending the same email to a massive list of people simultaneously is, technically, automation (though we’re not going to try and tell you this is revolutionary).

feat img thumbnail

Find the Right Marketing Differentiators for Your Business

Marketing is supposed to generate leads and new clients. It’s supposed to make people searching for your product or service choose to purchase from you instead of the competition. But marketing isn’t a vacuum, and you have to assume your competition is marketing just as much, or more, than you are.

feat img thumbnail

Find the right types of content marketing for your business

Marketing runs on content. Content is what prospects desperately want: they want information that helps them do it themselves, or compare sellers, or better understand a product or service. Every buyer wants to feel informed about their purchases. Information equals confidence, and if you can make prospects feel confident about their purchasing decision, you’ve won.

feat img thumbnail

How to create an effective marketing plan

With the growing demand of getting in front of customers and increasing leads while differentiating your business from the competition comes the need of developing a strategic marketing plan. Marketing success depends on generating new customers while anticipating and fulfilling their needs. Achieving this success requires strategic thinking, being a thought leader, and developing innovative ideas. That can’t be possible without the ability to execute a marketing plan in an effective and efficient way.

feat img thumbnail

Inbound vs. Outbound Marketing, Which is Right for You?

The world of marketing is huge. The menu is seemingly endless, and each and every option available has a set of strengths and weaknesses that make it hard to figure out which is right for your business.

feat img thumbnail

How effective is social media marketing?

Using social media to connect with your audience is a great tool for many businesses. It’s a way to connect with your audience in a different way. With more and more businesses having an online presence, social media is becoming an extension of their website and other online facets.

feat img thumbnail

Find the right types of content marketing for your business

Marketing runs on content. Content is what prospects desperately want: they want information that helps them do it themselves, or compare sellers, or better understand a product or service. Every buyer wants to feel informed about their purchases. Information equals confidence, and if you can make prospects feel confident about their purchasing decision, you’ve won.

feat img thumbnail

A Guide to Building the Best Marketing KPIs for Your Team

Driving sales and marketing success is one of those things you’ll be working on your whole life and still not have all the answers to. No matter how much you learn or how much experience you have, there will always be new things to learn.

Get a taste of GlassHive

Sign up today