Partner sales maturity
In this program your primary lead type will be top of funnel leads. This means they are showing interest through activities but are not necessarily a “please call me to take my money” form submission. The form submissions may come, but we suggest that partners selected for this program should be able to drive sales velocity by proactively engaging with leads as they interact with your content via emails, assets and landing pages. Partners in this program will have selected prospects that meet their basic MQL qualifications such as: company size, vertical, location, and contact type prior to any campaigns being launched. When leads are generated in GlassHive they will be from the pre-selected prospects that are now leads because they have taken actions to click, read and or submit on your marketing content. A partner’s willingness, sales activity consistency and quality of follow-up will affect both speed of revenue generation and quantity or deals within a given timeframe.