Awareness, consideration, and decision?
Awareness is about introducing your prospects to the solutions and or services. However, instead of simply offering your solution and its benefits we recommend leveraging education to help prospects have a better understanding of the environment that creates the problem your service is trying to solve and potentially DIY or process solutions to those problems. Your goal should be to provide useful and helpful content that positions your prospect as a subject expert and creates trust.
Consideration is all about providing prospects the information they need to consider your services/solutions. This includes information about how it works, how it compares to other solutions/services and technical details if required. This is great for testimonials and case studies.
Decision is the stage of the journey the prospect would have been made aware of the solution and has been educated on the solutions details and comparables. The last stage is about making the case to take the final step of buying or taking that meeting. This is a good time to offer specials, free consultations, etc.