Once you have established the proper activity counts with your partner, the next piece of the puzzle is to ensure consistency. We recommend no more than one email per week on a global scale which your campaign will execute. However, on a smaller one to one scale between the sales rep and the generated lead, we recommend no more than 2 emails and 2 calls per week. We also advise that if a sales rep can not get a meaningful response or meeting set within 2 weeks, they should stop their follow up and wait for that contact to interact with the global campaigns. Once that contact generates a new lead activity you can restart your follow up.